With increasing use of mobile devices and the “mass-consumerization of computing” the IT industry has moved from “tech-led” to “experience-led” digital products. We engage with our customers & understand business objectives as well as user goals to help identify needs and define the user experience.
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As Near Future Laboratory puts it, Design fiction takes a look at a set of open issues, explores ‘unknown unknowns’ and contests the status quo to imagine strategic alternatives. Projects incubated at Ideafarms explore the application of mobile platforms in areas such as retail and healthcare for social impact.
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Design Thinking is coming out of the woodwork and promising businesses a sure-shot way of innovating in customer-centric ways. Here’s what two participants had to say about a day-long session: Design Thinking Explained.
The Design Thinking workshop organized by Ideafarms was fabulous! The format including the exercises was simple yet insightful and it was interesting to see how each team collaborated differently and there was an abundance of ideas once the “idea tap” got flowing! The workshop not only provided a rich learning experience but was also a lot of fun.
– Sr. Vice President, ITC Infotech (USA) Inc.
Here’s what everyone’s raving about
In their article, A Bridge Not Too Far (Industrial Designers Society of America’s (IDSA) Innovation Magazine, Summer 2018 issue), Jeff Smith and Sunil Malhotra propose a new framework for understanding the discipline of design. Continue Reading
In episode 2 of Design Talks, Dunu Roy, director of Hazards Centre, talks about the legal crossfire that railway children are caught in, and reveals how they are bringing forward the stories of children across India – through empathy and technology.
We had an idea – a video series on components of Design Thinking. We prototyped it with a video and showed it around in our network. Then we took feedback and re-edited the same footage. Here’s the second iteration of our prototype – on what is prototyping!