The name says it all

Ideafarms is a Gurgaon based Design-in-Tech Consulting & Advisory that first brought the value of Industrial Design approaches to software, keeping the user’s experience at the centre of all its thinking. Smartphone-powered solutions are a key strength the company invested in and developed as early as 2010.

Around the world and back again

The company’s ethos combines empathy with strong technology competencies to highlight the value of interdisciplinary work. Ideafarms has the distinction of partnering with some of the largest global corporations to help drive strategic value through its proven approaches to problem solving. Ideafarms designs and executes short-cycle business mock-ups for its clients and customers—labelled Design Fiction—as a tool to help them arrive at quick and accurate investment decisions.
Ideafarms - the journey so far

  • Sunil Malhotra

    Sunil Malhotra

    Founder and CEO of Ideafarms, Sunil is a breakthrough practitioner of Design Thinking, a serial Entrepreneur as well as a thought leader in Design Strategy. Sunil’s entrepreneurial experience spans Design Consulting, Manufacturing and Information Technology.

  • Rajiv Malhotra

    Rajiv Malhotra

    The Co-founder and Executive Director of Ideafarms, Rajiv brings Financial and Administrative skills to our operations. In his previous engagements, he was CEO of a joint venture with Blue Star Limited, a company engaged in the repair and reconditioning of hermetic compressors.

  • J Balamurugan

    J Balamurugan

    JB, as he is fondly known by his friends in the industry is an Independent Director at Ideafarms. He is also Member, Drag Racing Commission of Fédération Internationale de l’Automobile (FIA) and Director, Spitfire Automotive Performance Pvt. Ltd.

  • G Madhavan

    G Madhavan

    Madhavan brings his sound design principles and solid technology capabilities to Ideafarms as the Director of Technology & Strategy at Ideafarms. Previously, he has held leadership roles in product development and managing the information systems function.

  • Amitabh

    Amitabh Pastore

    Amitabh is a principal consultant at Ideafarms. Based out of Pune, he brings his expertise in Program Management, Engineering Leadership, PMO, New Product Development, Problem Solving and Agile.


CULTURE – Once a startup always a startup

” b’cos the people who are crazy enough to think they can change the world, are the ones who do.” (Apple Think Different Ad – 1997)

Some day soon when paying our bills is no longer an issue, we’ll write a book and upstage the likes of Apple and Ideo. We so love the energy of a startup that we just won’t let go. For good reason though. Startups offer the best opportunity for growth. Startups test your limits. So if you’re always thinking market value, Ideafarms may not be the best bet.

BELIEFS – People, Things and Thoughts

The power of generalization – Put simply, we believe that no one discipline (read specialization) can provide the experience a user is looking for and will expect even more in the Digital Economy. Kim Chandler MacDonald, author of Innovation: How Innovators Think, Act and Change the World has coined “me-conomy” that nicely sums up DNA of future markets.

” the era of the engaged and empowered enduser is here. With their ever increasing expectations, ‘innovation of the individual’ is underlining the me in me-conomy.

In the past, tech companies did tech, creative agencies did graphics and government did administration. Users were left at the mercy of what these gatekeepers offered. Not any more. Today’s technology has made it possible to have conversations at the speed of thought and

end-users have taken charge of what they want, where they want it and when they want something. While developed economies make increasing use of data-intensive technologies, emerging economies are starting to use #BigData to influence market behavior. Data-driven or data influenced behaviour is now determined by context.

(Large corporations are facing challenges from within their organisations and can leverage these trends to manage expectations of their distributed workforce.)


Let’s create magic together

Get in touch with us for projects and partnering opportunities.