Design thinking is a proven and repeatable problem solving protocol that any business or profession can employ. It combines creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained. It’s a mindset focused on solutions that integrate the needs of people, the possibilities of technology, and the requirements for business success.



The Ideafarms Introductory Design Thinking workshop provides participants a hands-on experience of the power of design thinking in their context.

Spread over two days, the workshop introduces participants to the methodology and tools of Design Thinking. Participants work through a problem statement to get a hands-on feel of the process and walk away knowing why it’s important to think from the customer’s point of view.


Organised into a series of half day capsules spanning multiple weeks, masterclasses are designed to help participants absorb the philosophy of Design Thinking and incorporate it into their work.

Participants work within specific steps of the Design Thinking methodology and explore it in-depth using tools that are relevant to a problem statement.


With increasing use of mobile devices and the “mass-consumerization of computing” the IT industry has moved from “tech-led” to “experience-led” digital products. The result, today’s products are better than ever, interfaces are more intuitive, companies are hiring designers at the C-level and design is being sought after by venture capitalists and consultancies alike. Design in the software industry is no longer relegated to an afterthought for making interfaces look pretty, it is now part of strategy.


Consulting and Advisory

At Ideafarms, we believe the core value of mobile devices—always on, wherever you go—can be leveraged by businesses as well as not-for-profits to address challenges that are very specific to them.

Working with you, we can help you identify opportunities for your business, from increasing productivity to improving your customer’s experience.


“You can fix it now on the drafting board with an eraser or you can fix it later on the construction site with a sledge hammer.”

Mockups have saved our clients substantial sums of money: affording customers the unique ability of passing them around to all stakeholders for feedback, approvals and to freeze specifications.


VR for Education

Move over smartphones: Virtual Reality is the new future. The immersive technology is increasingly being used fields such as, gaming, real estate, architecture and more. We’re incubating a project for education.


Case studies – In their own words

Here's how two companies incorporated Design Thinking into their organisational DNA to achieve product innovation, improve existing systems and processes and boost sales:

Food for thought

Let’s create magic together

Get in touch with us for projects and partnering opportunities.