Any product that needs a manual to work is broken

– Elon Musk

The rising role of Design

The IT industry has long worked in neatly cut out silos—with product specifications and features being decided by business goals; software being developed by (mostly outsourced) engineers sitting in cubicles; and customer engagement being the responsibility of marketing departments. Design was relegated to making things ‘look pretty’. Thankfully, the world has changed—for the better.

Today, products are better than ever, interfaces are more intuitive, companies are hiring designers at the C-level and design is being sought after by venture capitalists and consultancies alike.

The 2015 Design-in-Tech Report attributes “design’s rise in value to tech as due to mobile devices and the mass-consumerization of computing. We moved from “tech-led” to “experience-led” digital products as services on smartphones took over and gave access to everyone.”

At Ideafarms we understand the strategic importance of design* and pitch in early to understand business objectives as well as user goals. We engage with our customers to help identify needs and define product specifications, build mockups, and help prototype the user experience.

Over the years we have worked with our customers in Europe, USA and Asia in a variety of engagement models. Rapid growth in mobile and social media technologies, strategic importance of Big Data and a host of other factors have created a demand for a new model of engagement. Rather than being ‘vendors’, we prefer being partners; think of us as an extension of your organisation. Collaboration and Co-creation are no longer buzzwords—they are the new order of borderless business.

We’re interested in your success—write to us for partnering opportunities at



Orange Mantra is a vibrant company that provides custom application development, web services, mobility solutions and digital marketing services for enterprises of all sizes. Leveraging our strengths in different areas of technology, this partnership bolsters both companies’ offerings.


Ideafarms is an authorized software vendor and business partner for development of products based on Lotus Notes collaboration platform. As an Independent Software Vendor, Ideafarms has access to IBM’s marketing, selling, technical, training and collaboration tools.



Consulting & Advisory

How about a tool that lets you capture your customer’s requirements real-time and suggests products from your range of solutions based on what THEY need?

Working with you, we can help you identify opportunities for your business, from increasing productivity to improving your customer’s experience.


“You can fix it now on the drafting board with an eraser or you can fix it later on the construction site with a sledge hammer.”

Mockups have saved our clients substantial sums of money: affording customers the unique ability of passing them around to all stakeholders for feedback, approvals and to freeze specifications.


*Not to brag, but we’ve had a designer for CEO from the very beginning.


Design-in-Tech Trends

Food for thought

Let’s create magic together

Get in touch with us for projects and partnering opportunities.