” b’cos the people who are crazy enough to think they can change the world, are the ones who do.” (Apple Think Different Ad – 1997)
Ideafarms is a Gurgaon based Design-in-Tech Consulting & Advisory that first brought the value of Industrial Design approaches to software, keeping the user’s experience at the centre of all its thinking. Smartphone-powered solutions are a key strength the company invested in and developed as early as 2010.
The company’s ethos combines empathy with strong technology competencies to highlight the value of interdisciplinary work. Ideafarms has the distinction of partnering with some of the largest global corporations to help drive strategic value through its proven approaches to problem solving. Ideafarms designs and executes short-cycle business mock-ups for its clients and customers—labelled Design Fiction—as a tool to help them arrive at quick and accurate investment decisions.
LINES OF BUSINESS
Consulting & Advisory
Investing early on in design (taking nothing away from Edison, mind you) can drastically cut down the cost of fixing errors later on in the product/service/solution’s life. Understanding the context of the ultimate users, figuring out the right minimum viable product to go to market and testing the waters are all crucial in the early stages, (and even after deployment) of a product and/or service. As Sallie Krawcheck writes,
good design can be the difference between a good product and a great product—between a user’s intention (“I’ll get to it later”) and action (“I’ve got to do this right away”), and a company’s success and failure.
Design Thinking Workshops
We hate to brag, but we’ve been incorporating Design Thinking into our workflow long before it became a buzzword. But now that the world is sitting up and taking notice, we’re taking our experience of Design Thinking to places which need it most, including decision making halls and social enterprises. From introductory talks to full fledged workshops, we’re rolling out interventions that cater to different audiences.
CULTURE – Once a startup always a startup
Some day soon when paying our bills is no longer an issue, we’ll write a book and upstage the likes of Apple and Ideo. We so love the energy of a startup that we just won’t let go. For good reason though. Startups offer the best opportunity for growth. Startups test your limits. So if you’re always thinking market value, Ideafarms may not be the best bet.
BELIEFS – People, Things and Thoughts
The power of generalization – Put simply, we believe that no one discipline (read specialization) can provide the experience a user is looking for and will expect even more in the Digital Economy. Kim Chandler MacDonald, author of Innovation: How Innovators Think, Act and Change the World has coined “me-conomy” that nicely sums up DNA of future markets.
” the era of the engaged and empowered enduser is here. With their ever increasing expectations, ‘innovation of the individual’ is underlining the me in me-conomy.
In the past, tech companies did tech, creative agencies did graphics and government did administration. Users were left at the mercy of what these gatekeepers offered. Not any more. Today’s technology has made it possible to have conversations at the speed of thought and
end-users have taken charge of what they want, where they want it and when they want something. While developed economies make increasing use of data-intensive technologies, emerging economies are starting to use #BigData to influence market behavior. Data-driven or data influenced behaviour is now determined by context.
(Large corporations are facing challenges from within their organisations and can leverage these trends to manage expectations of their distributed workforce.)
SoLoMo – simultaneity of location data on smart mobile devices and the power to share instantly has put unprecedented power in the hands of individuals. And the trend is agnostic to demography and geography.
From this post on FastCo Labs
People now interact with the web as they drive, shop, work, commute, exercise, eat in restaurants, and drink in bars. Additionally, multiple device usage has become commonplace.
SoLoMo, short for social-local-mobile, refers to a more mobile-centric version of the addition of local entries to search engine results. SoLoMo emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results than what’s available via a PC.