All good things come in small capsules.

Masterclasses are a series of five half-day sessions, spread over five weeks. Each masterclass is a standalone module, which participants can attend after the introductory workshop.

Module 1: The Design Thinking mindset

Participants learn how Design Thinking is different from other methodologies, such as systems thinking, critical thinking, six sigma, agile; why it has to be incorporated along with, and not as a replacement to any of these methodologies.

Module 2: Group Empathy

We believe that empathy is an individual trait that cannot be taught. But start working together in a diverse group, and group empathy can easily be learnt, incorporated into businesses, and is more effective than individual empathy.

Module 3: Re-framing

In a competitive market, businesses focus on differentiation, and making sure their features are made the right way. In this module, participants learn to look away from making stuff right, to making the right stuff for their customers.

Module 4: Ideation

To encourage innovation, organisations need to encourage ideas – from wild ones to subtle changes, participants learn to count every idea in and then sift the wheat from the chaff

Module 5: Build to Think

Participants learn to get ideas out into the real world – think out visibly loud, to get feedback and generate alternate solutions.


Before attending any masterclass, participants are required to attend an Ideafarms Design Thinking Workshop



The Ideafarms Introductory Design Thinking workshop provides participants a hands-on experience of the power of design thinking in their context.

What is Design Thinking?

Design thinking:
  • is a proven and repeatable problem solving protocol that any business or profession can employ.
  • combines creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained. It’s a mindset focused on solutions and not the problem.

Case studies – In their own words

Here's how two companies incorporated Design Thinking into their organisational DNA to achieve product innovation, improve existing systems and processes and boost sales:

Design Thinking in Africa

Here's Standard Bank's takeaways from a keynote on Design Thinking:

Read more about Ideafarms' Design Thinking practice in Africa

Let’s create magic together

Get in touch with us for projects and partnering opportunities.