All good things come in small capsules.

Masterclasses are a series of five half-day sessions, spread over five weeks. Each masterclass is a standalone module, which participants can attend after the introductory workshop.

Module 1: The Design Thinking mindset

Participants learn how Design Thinking is different from other methodologies, such as systems thinking, critical thinking, six sigma, agile; why it has to be incorporated along with, and not as a replacement to any of these methodologies.

Module 2: Group Empathy

We believe that empathy is an individual trait that cannot be taught. But start working together in a diverse group, and group empathy can easily be learnt, incorporated into businesses, and is more effective than individual empathy.

Module 3: Re-framing

In a competitive market, businesses focus on differentiation, and making sure their features are made the right way. In this module, participants learn to look away from making stuff right, to making the right stuff for their customers.

Module 4: Ideation

To encourage innovation, organisations need to encourage ideas – from wild ones to subtle changes, participants learn to count every idea in and then sift the wheat from the chaff

Module 5: Build to Think

Participants learn to get ideas out into the real world – think out visibly loud, to get feedback and generate alternate solutions.


Before attending any masterclass, participants are required to attend an Ideafarms Design Thinking Workshop


  • Sonata Software
  • Makersbox
  • Vishnu Universal Learning
  • Shaheed Bhagat Singh College
  • Sapient
  • NIIT
  • Petro IT
  • ITC Infotech
  • Aspire Circle
  • Indian Angel Network


“The Design Thinking workshop organized by Ideafarms was fabulous! The format including the exercises was simple yet insightful and it was interesting to see how each team collaborated differently and there was an abundance of ideas once the “idea tap” got flowing! The workshop not only provided a rich learning experience but was also a lot of fun.”

– Sr. Vice President, ITC Infotech (USA) Inc.

“Ideafarms helped Sonata by conducting training and workshops on design thinking concepts and its application. In just a few months, there were several instances of beneficial application of this approach. As an example, this was applied to the user experience design for a live customer project. The process of application enabled customer business teams and technical teams to align better and it provided better clarity on the detailed business needs. This enabled the right level of input for the system design and helped prevent costly requirement changes in later parts of the project.”

– Vice President, Sonata Software



The Ideafarms Introductory Design Thinking workshop provides participants a hands-on experience of the power of design thinking in their context.


Become a practitioner!

Learn how you can integrate the techniques of Design Thinking in your own context and with your skill-set by practicing in the real world.

Practitioner's Workshop - Download the Brochure

What is Design Thinking?

Design thinking:

  • is a proven and repeatable problem solving protocol that any business or profession can employ.
  • combines creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained. It’s a mindset focused on solutions and not the problem.

Case studies – In their own words

Here's how two companies incorporated Design Thinking into their organisational DNA to achieve product innovation, improve existing systems and processes and boost sales:

Let’s create magic together

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