Rea_ity _eaves a _ot to the imagination. 

– John Lennon


Business leaders want to know early what they can expect in their whole experience with a software solution. Imagine you’re able to have them ‘interact’ with it without writing a single line of code. IT purists seem quite of their depth in this particular area; they relegate it to being the work of graphic designers.

We have built capabilities in rapidly creating “pieces” of the overall solution for users to validate experience. Imagine presenting in a matter of days, something for people to interact with ” a mock-up representation of the contents of the Requirements Book ” that looks & feels exactly like the final solution. Imagine it being sent around to users worldwide for their feedback.

The obvious benefits of testing and validating concepts apart, our experience shows that programming teams prefer visualisations and prototypes to use for reference than the traditional texty requirement books.

Rapid Prototyping



Virtual Guide

A training guide for field supervisors to interactively train their workforce.



ReMIX is a Interactive Marketing + Sales Configurator app on the iPad for Real Estate Agents to assist their clients during their search for a property.


Consulting and Advisory

At Ideafarms, we believe the core value of mobile devices—always on, wherever you go—can be leveraged by businesses as well as not-for-profits to address challenges that are very specific to them.

Working with you, we can help you identify opportunities for your business, from increasing productivity to improving your customer’s experience.



With increasing use of mobile devices and the "mass-consumerization of computing" the IT industry has moved from “tech-led” to “experience-led” digital products. The result, today's products are better than ever, interfaces are more intuitive, companies are hiring designers at the C-level and design is being sought after by venture capitalists and consultancies alike. Design in the software industry is no longer relegated to an afterthought for making interfaces look pretty, it is now part of strategy.

All this sounds interesting? Want to work with us? Check out our portfolio first.

Food for thought

Let’s create magic together

Get in touch with us for projects and partnering opportunities.