Creating a culture of innovation

Based out of Sandton, South Africa, Ideafarms’ work focuses on empowering corporates to use culture to innovate, based on the principles of Design Thinking. This allows for transformation of an organisation’s culture into one that supports innovation based on mindsets—rather than the typical approach of top-down processes. Design Thinking focuses on Empathising with the end user. This makes it especially relevant to Transformation in corporate South Africa because it allows corporates to truly connect & collaborate, across diverse cultures & groups, with end customers & stakeholders, both externally & internally.

Based on this philosophy, Ideafarms provides keynote talks, workshops, and consulting to organisations & individuals in South Africa, Botswana, and the rest of the African continent.


  • Keynote Talks: inspiring talks on creating an organisational culture to foster innovation. Book Now
  • Workshops: hands-on introductory sessions on creating an innovative organisational culture. Book Now
  • Consulting: An objective voice embedded within the organisation to catalyse cultural transformation. Book Now


  • Insights gathered through design thinking can help you create unique, people-centred products/services to provide a seamless experience for your customers.
  • Understanding the underlying problem and allowing for unfiltered ideation will help you identify innovative solutions.
  • Through rapid prototyping and iterations at an early stage of design, you can take critical product decisions before committing expenditure on actual production.
  • Connect & communicate more effectively with diverse groups & cultures, e.g. Millennials.

Here are Standard Bank takeaways from one of our talks:

To view more videos, visit our YouTube Channel.


South Africa

University of Johannesburg   Standard Bank   Society of Consumer Affairs Professionals (SOCAP)   Institute of People Management   Consulmer Goods Council of South Africa





A huge thanks to Vivek Wadhera for the amazing talk on Culture and Design Thinking. We appreciate your insights, particularly on how you combine empathy with innovation. We look forward to hosting you again.

– Gladwin Adams, Executive, Standard Bank

Vivek’s talk was extraordinarily valuable. He managed to introduce to the South African market the intricate nature of Design Thinking and it’s relevance helping to drive innovation.

– Reginald Shaver, Executive, General Electric (GE) Finance


Unit #23 Morningview Estate
8 Fir Rd
Sandton 2196
South Africa

Tel:+27 76 331 2525

Ideafarms’ Design Thinking practice in Africa is headed by Vivek Wadhera.
Write to him at

What is Design Thinking?

Design thinking:
  • is a proven and repeatable problem solving protocol that any business or profession can employ.
  • combines creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained. It’s a mindset focused on solutions and not the problem.

Case studies – In their own words

Here's how two companies incorporated Design Thinking into their organisational DNA to achieve product innovation, improve existing systems and processes and boost sales:

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Artwork for tri-fold brochure:

Let’s create magic together

Get in touch with us for projects and partnering opportunities.